Data Deletion Policy rajnigandha.com

1. Purpose

Define the purpose:

To ensure timely and secure deletion of personal data collected from customers, in compliance with data protection regulations, while respecting customer preferences and operational requirements.

2. Scope

Applies to:

• All personal data collected via the e-commerce and loyalty program website/App.
• Customer data, order data, loyalty point history, Date of Birth, Marriage anniversary etc.

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3. Types of Data Collected

Classify your data for deletion policies:

• Personal Identifiable Information (PII): Name, email, phone number, address
• Transactional Data: Orders, invoices, shipping details
• Behavioral Data: Site interactions
• Loyalty Program Data: Points, redemption history
• Marketing Data: Email/Whatsapp preferences, open rates, campaign data

4. Data Retention Periods

Set clear retention rules based on purpose and legal obligations:

Data Type	Retention Period
PII	5 years after last activity
Transactional Data	3 years
Loyalty Program Data	3 years from last use
Marketing Preferences	Until opt-out or 2 years
Inactive Accounts	3 years

5. User-Initiated Deletion Requests

Users should be able to:

• Request deletion via e-mail id : rewards@rajnigandha.com or call us 0120-4032570 (10 AM-5 PM on all working days )
• Get confirmation within a defined SLA (e.g., 7 working days)
• Understand which data can’t be deleted due to legal requirements

6. Automatic Deletion

Automate deletion or anonymization of:

• Inactive accounts after 24 months
• Loyalty data after expiry
• Marketing consents after unsubscribe

7. Exemptions

Some data cannot be deleted immediately due to:

• Regulatory needs (e.g., financial records)
• Ongoing investigations or disputes

8. Logging & Auditing

• Log all deletion requests and actions taken
• Regular audits to ensure policy compliance

9. Policy Review

Review every 24 months or upon major platform changes or legal updates.