Data Deletion Policy rajnigandha.com
1. Purpose
Define the purpose:
To ensure timely and secure deletion of personal data collected from customers, in compliance with data protection regulations, while respecting customer preferences and operational requirements.
2. Scope
Applies to:
- All personal data collected via the e-commerce and loyalty program website/App.
- Customer data, order data, loyalty point history, Date of Birth, Marriage anniversary etc.
3. Types of Data Collected
Classify your data for deletion policies:
-
Personal Identifiable Information (PII): Name, email, phone number, address
-
Transactional Data: Orders, invoices, shipping details
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Behavioral Data: Site interactions
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Loyalty Program Data: Points, redemption history
-
Marketing Data: Email/Whatsapp preferences, open rates, campaign data
4. Data Retention Periods
Set clear retention rules based on purpose and legal obligations:
| Data Type |
Retention Period |
| PII |
5 years after last activity |
| Transactional Data |
3 years |
| Loyalty Program Data |
3 years from last use |
| Marketing Preferences |
Until opt-out or 2 years |
| Inactive Accounts |
3 years |
5. User-Initiated Deletion Requests
Users should be able to:
- Request deletion via e-mail id : rewards@rajnigandha.com or call us 0120-4032570 (10 AM-5 PM on all working days )
- Get confirmation within a defined SLA (e.g., 7 working days)
- Understand which data can’t be deleted due to legal requirements
6. Automatic Deletion
Automate deletion or anonymization of:
- Inactive accounts after 24 months
- Loyalty data after expiry
- Marketing consents after unsubscribe
7. Exemptions
Some data cannot be deleted immediately due to:
- Regulatory needs (e.g., financial records)
- Ongoing investigations or disputes
8. Logging & Auditing
- Log all deletion requests and actions taken
- Regular audits to ensure policy compliance
9. Policy Review
Review every 24 months or upon major platform changes or legal updates.
10. Updates to this policy
This Policy was last updated in Nov'2025 and may be revised from time to time as and when we change our policy. We will post an updated copy on our website. Please check our website periodically for updates.
