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In India Paan chewing has been an age old habit and has played an important part in social mores and customs for ages to an extent that leaf of Paan is offered as part of hospitality. Good thing about Paan was that it could be offered at any time, but it was difficult to carry a Paan at all times. With the advent of food technology and subsequent developments in packaging, the Pan Masala industry comes as convenient substitute of wet Paan.
To continue the heritage of Paan, in 1983, DS Group introduced Rajnigandha Pan Masala, a premium offering to satiate the discerning Paan lovers, who want the perfect taste of their good old Paan in dry form. Rajnigandha has allowed its aficionado their choice of taste, to travel with them, to stay with them, handy for use anytime and anywhere.
The brand is targeted at the premium segment and is the world's largest selling premium Pan Masala.
The brand's robust distribution network is well complimented by efficient agents, dealers and retailers across the country.
Passion for perfection and quality has been the central premise for the brand since its birth. In the true tradition of excellence, today Rajnigandha is known for its consistent and delectable taste experience.
Thrust on quality begins with the procurement of best of hand-picked ingredients and processing at world class, modern manufacturing facilities at Guwahati, Noida and Kundli. Superior R&D expertise and Quality policy ensures that you always receive the very same distinctive Rajnigandha that has made it the taste of millions of Pan Masala connoisseurs worldwide.
It's a completely tobacco or nicotine free Pan Masala.